Marketers have vastly more information about potential consumers than ever before, and use it cleverly to mould preferences…including those of dogs!
Retail Therapy, The Economist, 17 Dec 2011
The all-telling eye, The Economist, 22 Oct 2011
Alcohol in Africa: Keep on walking, The Economist, 1 Oct 2011
Nestlé whistles up adverts to drive dogs wild, Financial Times, 30 Sep 2011
Hidden Persuaders II, The Economist, 24 Sep 2011