Advertising & Psychology

Marketers have vastly more information about potential consumers than ever before, and use it cleverly to mould preferences…including those of dogs!

Retail Therapy, The Economist, 17 Dec 2011
The all-telling eye, The Economist, 22 Oct 2011
Alcohol in Africa: Keep on walking, The Economist, 1 Oct 2011
Nestlé whistles up adverts to drive dogs wild, Financial Times, 30 Sep 2011

Hidden Persuaders II, The Economist, 24 Sep 2011